Consulting
Alex and Quinn have more than twenty years in the floral industry and nearly a decade building FLWR Shop, we’ve learned that beautiful flowers are only one piece of a successful business.
Alex and Quinn have built a retail flower shop through growth, setbacks, reinvention, daily deliveries, weddings, workshops, corporate work, publishing, and social media. Along the way, they’ve made plenty of mistakes, solved complex problems, and developed a clear understanding of what helps a floral business stand out and thrive.
Their consulting services are designed for florists and creative business owners who are looking for practical guidance, honest feedback, and a fresh perspective. Whether you’re refining your brand, increasing profitability, growing daily deliveries, or simply feeling stuck, they’ll help you identify opportunities and create a clear path forward.
The following packages are for those who have already started their business. This is not for the beginner but rather the florist who’s established and looking to improve, meet bigger goals, increase profit or reach their ideal customers.
FLWR Shop Audit
$495
A fresh set of expert eyes on your business.
The FLWR Shop audit is designed for florists who have a hunch they could be doing more but can’t figure out exactly where they should focus their energy.
Through a detailed review of your website, social media presence, google presence and branding, Alex will identify strengths as well as what’s potentially holding you back and where the greatest opportunities for growth exist.
You’ll receive a recorded video review along with a written summary of recommendations you can begin implementing immediately.
Perfect for florists seeking clarity, direction, and brand guidance.
FLWR Shop Audit Includes
Review of website
Review of Instagram/Tiktok presence
Review of online customer experience
Review of brand positioning and messaging
Recorded video review from Alex
Written summary of recommendations
Audit delivered within 10 business days
Strategy Intensive
$1,250
A private strategy session for established florists ready to build a more profitable, sustainable business.
Running a floral business requires far more than creating beautiful work. Pricing, labor, delivery logistics, staffing, inventory management, marketing, customer experience, and profitability all compete for your attention every day. It can be difficult to know which problems actually need solving and which opportunities are worth pursuing.
The Strategy Intensive is a personalized 90-minute consulting session with Alex and Quinn designed to help you identify bottlenecks, uncover blind spots, and create a clear path forward.
Together we may evaluate:
● Pricing structure and profit margins
● Delivery programs and daily order growth
● Labor costs and staffing challenges
● Product assortment and menu strategy
● Customer experience and retention
● Brand positioning and differentiation
● Marketing and content strategy
● Operational systems and workflows
● Growth opportunities and expansion plans
Our goal is not simply to generate ideas. It is to identify the specific changes most likely to improve profitability, efficiency, sustainability, and quality of life.
Prior to our session, you’ll complete an in-depth questionnaire so we can make the most of our time together. Following the call, you’ll receive a recording of the session, a written action plan, and an opportunity to ask follow-up questions for clarification in a 30 minute follow up meeting, 14 days after the first.
This offering is intentionally limited and reserved for established businesses actively serving clients and generating revenue.
Strategy Intensive Requirements:
Applicants must:
Hold a current business license (where applicable)
Carry business insurance
Have actively operated for at least 12 months
Be currently serving paying clients/customers
Have generated at least $100,000 in gross revenue within the last 12 months